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New Styles Just Dropped — Curated Pieces You'll Wear on Repeat
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Ruthie Sweater
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Meet Erin
Erin is the heart behind The Hidden JEM, located just outside of Lawton, Iowa. With a background in retail for most of her life, she has always loved curating outfits and helping friends find pieces they feel confident in. If you know Erin, you know she has a way of building genuine relationships — and that same care goes into every collection she brings to the shop. Thanks for stopping by!
New Arrivals
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Wildcat Blue Flake Tee
Regular price $26.00 USDRegular priceSale price $26.00 USD -
Panthers Gold Flake Tee
Regular price $26.00 USDRegular priceSale price $26.00 USD -
Blackhawks Gold Flake Tee
Regular price $26.00 USDRegular priceSale price $26.00 USD -
Panthers Script Tee
Regular price $26.00 USDRegular priceSale price $26.00 USD -
Blackhawks Script Tee
Regular price $26.00 USDRegular priceSale price $26.00 USD -
Eagle Gold Flake Tee
Regular price $26.00 USDRegular priceSale price $26.00 USD
Best Sellers
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Ann 1/4 Zip
Regular price $41.85 USDRegular priceSale price $41.85 USD -
Ultra Smooth Joggers
Regular price $37.90 USDRegular priceSale price $37.90 USD -
Lux Crewneck Sweatshirt - Ultra Soft Scuba Fabric
Regular price $42.38 USDRegular priceSale price $42.38 USD -
Cotton Candy Vest
Regular price $29.70 USDRegular priceSale price $29.70 USD -
Romey Sweater
Regular price $24.00 USDRegular priceSale price $24.00 USD -
Lux Jogger
Regular price $42.38 USDRegular priceSale price $42.38 USD
Collections
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Best Sellers
Shop our most-loved styles! These customer favorites have earned their bestseller status...
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New Arrivals
Be the first to shop our latest styles! Discover the newest additions...
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Curated Outfits by Erin
Shop complete, ready-to-wear outfits handpicked by Erin. Each outfit is thoughtfully styled...
The Hidden JEM
Thoughtfully curated pieces chosen for fit, comfort, and everyday wear — so getting dressed feels effortless.
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